27 August 2025 · 6 min read · SpectraIQ Editorial
Why GBP matters
Customers searching '[brand] dealer near me' increasingly message through Google directly. These are high-intent, low-friction leads.
The response window
Google's algorithm rewards fast responses. A median response under 10 minutes lifts ranking in local pack results. Under 90 seconds is best-in-class.
What AI should do
Acknowledge, qualify, route to the right department, and capture consent for ongoing channel. Stock pages should be linked, not summarised.
What to avoid
Generic auto-replies. They tank conversion and erode trust in the channel.