16 July 2025 · 7 min read · SpectraIQ Editorial
Duplicate customer records
Merge before AI starts messaging. Sending the same nurture to three duplicate records of one customer is the fastest way to lose them.
Consent state
Audit your opt-out list. Reconcile across CRM, marketing automation and telephony. AI must respect the strictest opt-out across systems.
Stock data
Stale stock is the most common cause of AI embarrassment. Sub-hourly sync is the realistic minimum.
Lead source attribution
If your CRM thinks every lead came from 'website', your AI cannot adapt tone by source. Fix the upstream tagging.